How does Search Engine Marketing Work

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With competition all around, every business is looking for an advantage over its competitors. Understandably, internet marketing is now considered the best way to promote products and services quickly. When you want things quickly, you need to consider Search Engine Marketing services.

Have you always wanted to improve the visibility of your business website on search engines like Google and over your competitors?

People visit online sites to purchase goods and services. But, the problem is that they are likely to visit only the first few websites that search engines display on the first page rather than scrolling through numerous pages. Here comes the need for a Search Engine Marketing agency.

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Read everything there is to know about Search Engine Marketing in this article, such as:

  • What is search engine marketing?
  • How does it work?
  • How is it implemented?
  • SEM vs. SEO
  • What are the benefits of SEO?

What is Search Engine Marketing (SEM)?

Simply put, Search Engine Marketing is a type of paid digital marketing that involves promoting a business or brand’s site on search engine results pages (SERPs). It simply means getting your brand on the first page of a search engine like Google to get more website traffic that can be converted for payment.

If you type in a Google search query and press ‘Enter’, you will notice that the first 1-2 results are ads, and sometimes a product carousel is running. These are all sponsored ads and techniques of search engine marketing.

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Often, most people confuse SEM and SEO. Let’s discuss both:

  1. SEO involves the organic promotion of a website, while SEM involves paid advertising and organic promotion as well. So SEO can be considered a fraction of SEM.
  2. SEM can generate quick revenue and traffic, whereas SEO takes time.
  3. Both help in brand awareness.
  4. SEM results are instantly visible on the 1st page of SERP, whereas SEO results may take time to bring your website to the 1st page.
  5. SEO is less expensive than SEM.

Source- @ How to do search engine marketing

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